2008 CIBER Business Language Conference

Registration/Information Desk Open

Breakfast

• Welcoming Remarks
  • John Kraft (Dean, Warrington College of Business Administration, University of Florida)
  • Suzanna Easton (US Department of Education)
  • Dr. Gregory Moreland (University of Florida), Conference Organizer

General Session 1

• What’s New in Business Languages: A Fresh Look at the Field
  • Christine Uber Grosse (Seaharp Learning Solutions)

• Using ‘Languages Across the Curriculum’ to Expand the Business Language Curriculum
  • Gregory Moreland, Laurel Hodges, Deicy Jimenez (University of Florida)

• Course Wikis: How Our Students of Today Can Teach Our Students of Tomorrow
  • Orlando Kelm (University of Texas)
• Student Assessments of Experiential Learning
  • James Archibald (McGill University)

• Using Portfolios to Assist Students in Developing Cultural Competence
  • Janet Van Valkenburg (University of Michigan)
• Using Real-Time Technology in the Foreign Language Classroom: Simulated Stock Portfolios
  • Carol Del Vitto (University of Central Florida) 

• Combining Business and Culture in the GW-CIBER: Discovering French Wine-Making
  • Margaret Gonglewski, Anna Helm, Jocelyne Brant, Brad Marshall (George Washington University)

• Teaching Culture in Business Spanish Classes
  • Carmen Helena Ruzzo, Roberta Lavine (University of Maryland)

• Applying the ‘Automatic Speech Analysis System’ in an Online Business Chinese Course
  • Ya-Chuan Yu (Lauder Institute, University of Pennsylvania)
• Computer-Mediated Curriculum for Chinese-Heritage MBA Students
  • Theresa Jen, Ya-Chuan Yu (Lauder Institute, University of Pennsylvania) 

• Interdisciplinary Collaboration and Short-Term Study Abroad
  • Andy Naranjo (Associate Director, CIBER, University of Florida)

•  Site Visits, Standards and Scaffolding: Creating and Teaching Cases for Business Language Learners of All Levels
  • Annie Abbott (University of Illinois at Urbana-Champaign)
  • Maida Watson (Florida International University)
• How to Better Prepare Future Business Leaders to Face Environmental and Social Issues through Selected Business Language Course Materials
  • Glauco Ortolano (Lauder Insitute, University of Pennsylvania)

• Using Technology to Enhance Instruction: Guest Speakers and Chats
  • Andrea Golato (University of Illinois at Urbana-Champaign)
• Integrating and Using Schaubilder in the Business German Class
  • Marianne Lancaster (Emory University)

• Exploring French Culture through Advertising
  • Elizabeth Martin (California State University, San Bernardino)
• Preparing Our Students for the 21st Century: Teamwork in the Business Language Classroom
  • Gay Rawson (Concordia College)

• Synchronous Collaboration: An International Learning Experience for Professors and Students
  • Viann Pederson de Castañeda (Concordia College)
• Entrepreneurship Simulations for Future International Leaders
  • Geraldine Lebaudy (University of Pennsylvania)

• A Purdue University Initiative of Interdisciplinary Study Abroad Program in China
  • Wei Hong (Purdue University)
• Putting Principles of Vocabulary Learning into Practice: A Computer-Assisted Business Chinese Vocabulary Program for Professionals
  • Song Jiang (University of Hawaii at Manoa)

Lunch

• A Lesson Plan for the Global Era's Next Wave
  • Jordan Colletta (Vice President - UPS Technology Marketing)

• A Model Immersive Cultural Learning Environment: Teaching Chinese Culture in Second Life
  • Elinore Fresh, Julie Henderson, Franz Futterknecht (University of Florida) 

• Leveraging Existing Resources to Create Dual-Degree Programs: Language/Culture Plus X
  • Tonio Palmer (Lauder Institute, University of Pennsylvania)
  • Maria Antonia Cowles (Consultant, University of Pennsylvania CIBER)
• An Interdisciplinary International Business Degree
  • David Victor (Eastern Michigan University)

• Preparing for the Global Business: Visiting an International Company for a Class Project
  • Margrit Zinggeler (Eastern Michigan University)
• The German Business Internship: Putting German to Work
  • Stephen Della Lana (College of Charleston)

• ’La Francophonie’ and the Business French Curriculum: Issues and Challenges
  • Will Thompson (University of Memphis)
• Podcasts and Pedagogy: Curricular Changes in the Business Language Course
  • Deborah Reisenger (Duke University)

• Lessons Learned from Business Spanish Students at the University of Maryland
  • Roberta Lavine, Carmen Helena Ruzza (University of Maryland)
• Undergraduate Research in Business Languages: Strategic Plans for Campus and Student Success
  • Annie Abbott (University of Illinois at Urbana-Champaign)  

• A Corpus-Based Investigation of Business Chinese Textbooks and Pedagogy in Use
  • Haidan Wang, 2007 Recipient of First Annual CIBER Business Language Research and Teaching Grant (University of Hawaii at Manoa)
• Using Commercials to Teach Chinese Languages and Culture
  • Min Zhou and Miao Zhao, 2007 Recipients of First Annual CIBER Business Language Research and Teaching Grant (Roger Williams University)  

• Meaningful Activities, Meaningful Curriculum: A Small University’s Efforts to Prepare Global Business Leaders
  • Catherine Fraley, M. Chris Mohn (University of Evansville)
• The Business of Language and the Language of Business Across the Curriculum
  • Jose Sainz, Scott Powers, Marcel Rotter (University of Mary Washington) 

• Energizing the Discipline Nationally: Bridging Differences Between Language for Specific Purposes and Language for Literature
  • Juanita Villena-Alvarez (University of South Carolina-Beaufort)
• Using FL Outcomes Assessment and Effective Program Evaluations for Grant-Getting Purposes
  • Juanita Villena-Alvarez (University of South Carolina-Beaufort)

• Expanding the Field: Introductory Business Language and Culture Instructio
  • Patricia Paulsell (Michigan State University)
• Entrepreneurship and Environmental Engagement in Study Abroad
  • William Brown (University of Illinois at Urbana-Champaign)

• Students’ Oral Presentations in the Business French Classroom: Content, Techniques and Assessment
  • Christophe Ippolito (Georgia Institute of Technology)
• Task-Based Activities: Modules for Teaching an Upper-Level Business French Course
  • Judith Ainsworth (Wilfrid Laurier University)

• Theory and Method in Teaching Business Spanish: Successful Pedagogical Techniques
  • Michael Doyle (University of North Carolina at Charlotte)
  • T. Bruce Fryer (University of South Carolina-Columbia and University of South Carolina-Beaufort)
• Topics and Techniques in the Design of Commercial Cases for Business Spanish
  • Graciela Tissera (Clemson University)

• Enriching the Lower-Division Language Curriculum: Cross-Disciplinary Collaboration on Case Studies
  • Kathleen Bollard (University of Colorado-Boulder)
• Incorporating a Case Study in the Lower-Division French Curriculum: The Auberge Project
  • Lori Willard (University of Colorado-Denver)
• Incorporating a Case Study in the Lower-Division Chinese Curriculum: The Starco Project
  • Rose Chang (University of Colorado-Denver)

Registration/Information Desk Open

Breakfast

• Announcements from the Organizing Committee 

General Session 2

• Alumni Perspectives 
  • Alex Sevilla (Director, MBA Program, University of Florida) and Alumni Panel

• Business Portuguese: Where Do We Go From Here?
  • Mary Risner (University of Florida)
• Business Russian: Where Do We Go From Here?
  • Irina Six (Kansas University)

• Business Chinese: Where Do We Go From Here?
  • Jane Kuo (University of California at San Diego)  

• Business German: Where Do We Go From Here?
  • Janet VanValkenburg (University of Michigan)  

• Business French: Where Do We Go From Here?
  • Will Thompson (University of Memphis)

• Business Spanish: Where Do We Go From Here?
  • Roberta Lavine (University of Maryland)  

• Business Japanese: Where Do We Go From Here?
  • Suguru Akutsu (Emeritus, Thunderbird, School of Global Management)   

• Business Hindi at the Linguistic Crossroads
  • Mithilesh Mishra (University of Illinois at Urbana-Champaign)
• Outsourcing to India? Understanding Indian Communication Practices
  • Anita Pandey (Morgan State University)  

• Theory and Practice: An Adaptive Approach to Business Language Course Design
  • Maria Bourlatskaya (Lauder Institute, University of Pennsylvania)
• The Formation of a CIBER Research Forum on the State of the Art in the Teaching of Intercultural Competence and Languages for Business Communication
  • Christian Aquino Sterling (Lauder Institute, University of Pennsylvania)   

• The Use of Podcasts and Video-on-Demand in Business German Courses
  • Marc Rathmann (University of Texas)
• Screen Capture, Screen Recorder and Presentation Software for Online Business Courses
  • Franz Futterknecht (University of Florida)   

• What Can Happen When Business and Language Faculty Cooperate Across an Ocean?
  • Michael Bryant (ESC Clermont Graduate School of Management)
  • Mary Vigier (ESC Clermont Graduate School of Management)
  • Dennis Karney (Kansas University)

• Economics of Soccer in the Classroom: What the Global Business Leader Must Know
  • Adriana Cabeza (University of Colorado-Boulder)
• Training Students with Linguistic Tools: ‘Addressing’ in Business Spanish
  • Diane Uber (College of Wooster)  

• Language, Culture and International Competence: The Hybrid Curriculum Model Using International Business Cases
  • Tomoko Takami, 2007 Recipient of First Annual CIBER Business Language Research and Teaching Grant (University of Pennsylvania)
• A Business and Cultural Introduction to the Middle East
  • Hassan Nitami (Lauder Institute, University of Pennsylvania)

Lunch

• Title TBA
  • Ronald Cere (Eastern Michigan University)
  • Michael Doyle (University of North Carolina at Charlotte)
  • T. Bruce Fryer (University of South Carolina-Columbia and University of South Carolina-Beaufort)  

• Preparing for Discussions with Russian Partners: Refining Oral Communications Skills
  • Irina Six (Kansas University)
• Cultural Differences in Technology and Management: Building U.S.-Russian Space Systems
  • Taira Koybaeva (Utah State University and Massachusetts Institute of Technology)  

• Preparing Global Business Leaders: By Scrapping ‘Languages for Business’ Courses?
  • Diana Phillips (University of Antwerp)
• Undoing the Past, and Re-energizing the Future of Language Studies in Business
  • Jane Tchaicha (Bentley College)

• ’Founding’ a Company in a German-Speaking Country
  • Erika Daines (Weber State University)
• Bringing the Smaller German Company into the Classroom
  • Gunhild Lischke (Cornell University)

• Business Languages in Another Discipline: Challenges and Opportunities
  • Godwin Uwah (College of Charleston)
• Languages for World Business at the College of Charleston: A Model of Interdisciplinary Collaboration
  • Godwin Uwah (College of Charleston)

• Translating and Raising Awareness of Business Language: Recruiting New Faculty and Graduate Students
  • Roberta Lavine (University of Maryland)

• The Interview Project as an Integrated Approach to Business Japanese
  • Teruaki Muto (University of Illinois at Urbana-Champaign)
• Acquisition of Culture: The Case of the Business Japanese Language Curriculum
  • Yuki Matsuda (University of Memphis)
  • Y.-H. Tohsaku (University of California at San Diego)

• Integrating Business Language Skills with Language Skills in the L2 Classroom
  • Robin Aronow-Meredith (University of Pennsylvania)
  • Michelle Gravatt (University of North Carolina at Chapel Hill)
• Designing Authentic Literacy Tasks for Business Communication
  • Cheri Micheau (University of Pennsylvania)

• Best Practices for Recruiting New Faculty and Graduate Students for Global Business Leadership
  • JJ Asongu (University of Phoenix and President/CEO, Institute for Research in Global Business)
• Why We Teach: Training Two Kinds of Global Business Leaders
  • Patrick McAloon (Ohio State University and Co-founder, SinoConnect)  

• Chamber of the Americas Education Task Force: Creating Connections
  • Mary Long (University of Colorado-Boulder)
• Students and $$$: Methods and Techniques for Expanding Business Language Programs
  • Juanita Villena-Alvarez (University of South Carolina-Beaufort)

• Carbon Footprint on Our World: Carrefour vs. Wal-Mart
  • Catherine Savell (Loyola College, Maryland)
• Seeds of Change: The Ashoka Model of Social Entrepreneurship in France
  • Catherine Savell (Loyola College, Maryland)  

• An Innovative Way to Equip Students with Business Language Exposure, Multicultural and Managerial Tools in the International Context
  • M. Victoria Kenny (Florida International University)
• Business Language Instruction in Rio de Janeiro
  • Denise Lima (RIO TOTAL Language Firm)
• Doing Business in Latin America: Survival Spanish and Cross-Cultural Training for Business Professionals
  • Michael Fehily (Survival School of Workplace Spanish)  

• Universality of Cross-Cultural and Cross-Disciplinary LMR Perspectives: Preparing Global Business Leaders
  • Marta Szabo White (Georgia State University)
• Bringing Rigor and Realty to Language Learning for Business Purposes: Examples of Project-Based Action Learning
  • Lynne Gerber (University of North Carolina at Chapel Hill)