Tourism Crisis Management Leadership Workshop
Oct. 19-20, 2010
The Courtyard at Jolie
Will you be ready when a crisis impacts your local tourism industry?
|“Research has documented customer dissatisfaction following many disasters. This is a direct result of most tourist business managers failing to understand the gaps between their expectations and those held by customers. Implementation of evidence-based disaster preparedness can reduce such conflicts and increase customer satisfaction. The choice is yours!” - Thomas Drabek, University of Denver|
As we enter hurricane season and are bombarded with news of the H1N1 flu season, wildfires in California, and earthquakes in Indonesia, crises are at the forefront of many media headlines. In a response to these crises, the Tourism Crisis Management Institute through extensive research has found that the majority of tourism organizations do not have comprehensive written crisis management plans. Interesting however, is that a tourism crisis management plan is critical in order to minimize the impact of crises which affect both the tourist and the organization. A 2003 report by Mitroff and Alpaslan showed that companies who are crisis prepared incur 1/3 less incidents than companies that do not plan, stay in business longer, fare better financially and have stronger corporate reputations.
In response to the need for crisis planning in the tourism industry, the Tourism Crisis Management Institute is bringing together key industry leaders who have excelled in crisis management in order to share their experiences with you in a one and a half day workshop. These leaders have excelled to the top of their game in part because they have recognized the importance of crisis management planning.
Come hear what these leaders have to say about being prepared and what happens when you are not! Join us and learn the four phases of tourism crisis management planning which include Reduction, Readiness, Response and Recovery and walk away from the workshop with a template that your organization can use to build your Tourism Crisis Management Plan. Don’t miss this opportunity to become prepared.